There are many strategies that can be used to create a favourable first impression. Name dropping is a commonly used technique that involves mentioning a particularly powerful/intelligent/popular person in a conversation and waiting for the listeners to form favourable conclusions about yourself. Unfortunately, it’s a fairly transparent strategy. Indeed, according to Carmen Lebherz and colleagues, name-dropping will probably make you appear less likeable and less competent - unless, that is, you make your association with the famous name sound suitably distant and casual.... Read More